Brave Corporate Partnerships

Institute of Fundraising Yorkshire Conference, 23 May 2019

Speaker: Jonathan Andrews

How come corporate fundraising is only 5% of charity voluntary income, when we know that the corporate sector is enormous? Is it because companies are mean, or do we need to change our approach? In this session Jonathan will show how the most successful corporate partnerships are created and delivered by being brave. He will share insightful examples from his work with charities including CHAS, Tommy’s and the RSPCA. You will leave his session feeling courageous and inspired to create your own extraordinary partnerships.

Learning Outcomes:

  • Outcome 1 You need to engage companies emotionally
  • Outcome 2 The importance of pitching
  • Outcome 3 The biggest risk is not taking a risk