What companies want from their charity partnerships is to feel inspired and to have engaging opportunities that are different from the “ordinary”.
You will be more successful in securing corporate partnerships for your charity if you understand the motives of companies, focus less on asking for money and offer companies compelling opportunities that are tailored for them.
Based on our experience and insight gained from other charities, we believe the primary reason a company chooses a charity partner is for emotional reasons. They then rationalise that decision based on the business case.
Companies love cutting edge and proven solutions to major problems. We help you take your most interesting and vital work and package it into compelling opportunities that will appeal to companies.
When you combine the emotional and business case with a compelling menu of opportunities, you significantly increase your chances of success. This is how we help you create a powerful partnership offer.