Securing partnerships is what you do between the first meeting and signing the partnership contract. The aim is to turn your warm prospect into a hot prospect, then you can convert them into a partner. Another name for this skill is ‘closing’, because you are closing the deal. The better your skills and approach the more likely you are to secure new corporate partners.
We find that charities sometimes rush this process because of the pressure to meet fundraising targets. Alternatively they may be unclear on how to convert prospects into partners. This could mean they are creating lots of interested prospects but very few are becoming actual partners.
We will show you how you can take a more strategic approach to your corporate prospects. We work with you and your team to develop the skills and tools to improve your chances of securing corporate partnerships. We focus on influencing and relationship skills and the importance of seeing the opportunity from the company’s point of view. We will also show you how to create engaging, persuasive, tailored and impactful proposals.
Securing corporate partnerships will equip you and your team with the skills and tools to significantly improve your chances of securing major corporate partnerships.